Calor teams up with Irish Pride for the essential ingredients this BBQ season
Two much loved and iconic Irish brands, Calor and Irish Pride, have joined forces once again this summer to provide the essential ingredients to help Irish consumers prepare to barbeque in style this summer.
Kicking off in time for summer season back in May, 18 lucky people have the chance to win a fabulous and very stylish BBQ from Calor. The on-pack promotion with Irish Pride Bunsters is visible in-store and on packs across the country as part of the 18 week promotion running till September 13th.
This is the second year of Calor’s partnership with another Irish brand for a consumer promotion, following a hugely successful launch in 2012, and is doing so as part of the next step in re-positioning Calor in having an all-round approach in catering for customers cooking requirements.
Commenting on the partnership, Aoife Dromey, Cylinder Channel Manager for Calor said: “This is another exciting year for Calor as we build on our offering by tailoring products tor our customers cooking and BBQing needs, following the successful launch last summer of the 6kg lightweight cylinder. We are thrilled to team up again this year with another well recognised and respected brand, Irish Pride, to help some lucky customers barbecue in style and with the ease of Calor Gas this summer.”
Cathy McCorry, Marketing Manager, Irish Pride Bakeries, said: “In the same way that Irish Pride delivers bread fresh to every community on a daily basis, Calor delivery drivers are a regular sight on the nation’s roads. Teaming up with Calor again was the perfect match for us as the people from Malin Head to Castletownbere get ready for BBQ season with both of our products a key ingredient to success.”
In addition to the stylish BBQ from Calor, weekly winners will receive a BBQ utensils pack and Calor vouchers for free refill of their 6kg lightweight cylinder, as well as a super Bunster hamper full of Irish Pride products – all the ingredients for the perfect BBQ get-together. Entering the competition couldn’t be easier with consumers being asked to send Irish Pride their favourite barbecue recipe using Bunster buns or rolls, the more unusual the better! In addition, all entrants will be sent a 10% discount coupon for the 6kg cylinder, so hurry and enter now!
The campaign commenced on May 15th in the Republic of Ireland. For entry details and more information check out special promotional packs of Irish Pride Bunsters in stores nationwide today.
For more information on making the best out of outdoor cooking this summer, check out the Calor Living page.